Riachuelo On July 25, 2020, department store Riachuelo broadcast a live commerce with the participation of the duo Simone e Simaria and fashion consultant Monica Salgado to encourage viewers to visit the company’s website . During the livestream shopping, customers who purchas items from the store until 11:59 pm on the day of the event receiv a 20% discount coupon. Furthermore, the public receiv fashion tips on how to wear the pieces offer at the virtual event. See also : How to Create Videos that Generate Engagement on Social Mia? how to do live commerce in 6 steps How to do live commerce in 6 steps? Obviously, not all companies can count on the presence of famous artists and influencers with millions of followers in their lives.

However, this is no reason to stop doing live commerce. Remember: the focus is on products and services and how they solve problems and satisfy nes . Follow the 6 steps below to create virtual events and boost your sales with the live commerce content format: 1. Choose the platform The main and most us social networks have a live broadcast feature (such as YouTube, Instagram, Facebook, TikTok, among others). When choosing, think about the platform that your target audience uses most and that provides the best ways to present and demonstrate the benefits that your product or service will bring to viewers.

Plan the live Before broadcasting, test the resources available on the platforms and the equipment you will use during the live broadcast, such as the camera and microphone on your cell phone in relation to the quality of audio capture and lighting. To help you, it is also interesting to think of a script that shows you step by step what will be said and done during live commerce. 3. Use the product/service If your company has many products or services, choose those that you believe have the greatest potential to attract public interest.