When live, demonstrate the use of the product or service, give details, data and information and, above all, show how it solves problems or makes people’s lives easier. 4. Offer benefits To encourage people to buy immiately, offer discount coupons with a fix period of time for those who purchase the product or service during the live commerce event. This way, you use a mental trigger to create a sense of urgency in viewers, who will not want to miss the advantage offer. 5. Seek influence Another possibility is to bet on nano influencers, that is, content producers who do not have millions of followers, but who reach between 1000 and 10 thousand users of the platform on which you will broadcast the livestream.

Do some research, analyze the content and propose partnerships with nano influencers that deal with topics relat to what your company does. 6. Interact with the public The great benefit of live commerce is being able to explain the use of the product or service and answer potential customer questions instantly during the livestream. So, take advantage of the interest and attention of those watching your business’ live stream to answer questions, conduct polls, ask for opinions, suggestions and feback on the items on offer. Find out more : How to start relevant work on social mia for your company? Create content and attract more customers and sales to your business In this article, you learn that live commerce is a marketing strategy that combines e-commerce with live broadcasts on digital platforms .

During the live, which may include artists and digital influencers, the company presents and demonstrates products and services in real time, allowing viewers to purchase directly through the platform while watching the video. The benefits of live commerce include increas interactivity between brands and consumers, as well as a greater level of public trust and engagement . Because viewers can ask questions and receive answers in real time, they have a more personaliz experience and can make more inform purchasing decisions. Furthermore, live commerce can be an effective way to create a sense of urgency among consumers, as offers and promotions present during the live broadcast are usually valid for a limit time.