A few decades ago, it was quite common to show infomercials (advertisements for products and services lasting the length of a traditional program) on television channels in Brazil. These advertising programs sold everything from household items, such as non-stick pans, to high-pressure window washers. This type of sales program can still be What it is and how to be successful in your online store! found on some broadcasters, and there are even channels entirely dicat to this commercial programming format (such as Shoptime).
However, technology has add something to this way of selling that wasn’t possible before: broadcasting and interacting with the public in real time . Currently, the internet and its various digital platforms allow you to go live on a social network and offer a product or service to your followers.
In China, for example, this live commerce broadcast model has become a phenomenon and more than 10 million lives have been broadcast to more than 50 billion viewers since 2016, generating billions of yuan (Chinese currency) in sales. In Brazil, this format of live sales content has also been us successfully by large companies, such as Magazine Luiza and Americanas, in lives on YouTube and other platforms, with the presence of artists and digital influencers who interact with the public to present products and services and encourage purchases during the virtual event. In this article, the Tupiniquim Content Marketing Agency tells you a little more about the format for promoting products and services, in real time and combin with entertainment, which has become a trend to boost sales and bring businesses closer to their target audiences: Live Commerce .
Good reading! What you will read about Live Commerce: free google ads ebook tupiniquim agency banner woman What is live commerce? 3 content formats for you to do live commerce 3 companies that do live commerce to sell more How to do live commerce in 6 steps? Create content and attract more customers and sales to your business Frequently Ask Questions What is live commerce? Live commerce or livestream shopping (in Portuguese: live commerce or live shopping broadcast) is a content format that aims to create an immersive and interactive experience to display and offer products and services in real time to the public on digital platforms such as example, YouTube.
