It is also possible to integrate RD Station CRM with other very useful tools, such as Google Maps and Google Calendar , in addition to having an open API for integration with any internal tools that your company may have. how to achieve better results in digital marketing How to achieve better results in digital marketing? To use RD Station tools and others available on the market to measure numbers and results of digital strategies, it is first necessary to understand the importance of putting into practice actions to prospect customers and sales from the online environment. Therefore, we have put together 5 digital marketing strategy tips for you to apply to your business and experience in practice the advantages they will bring to your brand.

Content Marketing This is the main way to interact with potential customers on the internet today. To do this, invest in text, video or image materials that are well produc and that express the essence of your company and how it can solve problems and meet people’s nes. The secret to a good content marketing strategy is not to be in a rush to just push a product or service. Establish frequent and genuine contact on a blog on your company’s website or on your social mia profiles. Communication focus on helping and offering solutions creates a relationship of trust between your brand and potential customers.

Search Engine Optimization (SEO) In addition to preparing useful and relevant content, it is important to adapt it to the criteria us by Google and other search engines to rank sites in their list of organic results to answer users’ questions. Among the main SEO techniques , we can mention the use of keywords that express what your business does, in addition to the search for online authority through the strategy of inserting internal links on the pages of your website and exchanging external links with other websites that are of commercial interest to your brand.