Interviews To generate authority in your area of ​​expertise, do live sessions with experts on the subject. This way, you convey security to viewers and, even if they don’t make a purchase during live commerce, they will leave the online event more inform and confident in relation to what your company does and sells. 3. Behind the Scenes This type of content shows the backstage of the creation of a product or service and is efficient in helping to build reputation and customer loyalty when the focus is to showcase sustainable and socially responsible practices implement by your business in its daily tasks and processes.

3 companies that do live commerce to sell more 3 companies that do live commerce to sell more Are we going to meet big companies that have put into practice the concept of live commerce to entertain and inform the public and potential customers about their offers? See 3 examples of famous brands that creat live shopping streaming events. 1. Americanas To boost sales of beauty products, Americanas invit digital influencer Camila Coutinho to test and give her opinion on makeup items sold in the company’s e-commerce. The platform chosen for the livestream was YouTube and, in addition to audience interaction through questions in the live chat, the department store’s virtual event also distribut discount coupons to anyone purchasing products during the broadcast.

Magazine Luiza In a live commerce show organiz for Black Friday 2021, Magazine Luiza broadcast, for more than 2 hours, numerous product offers under discounts lasting 24 hours . The online event was l by singer Anitta and presenter Luciano Huck and also had the participation of other attractions, such as Gloria Groove and the duo Jorge and Mateus. Call “A Black das Blacks”, this livestream was shown on multiple communication channels : on Globoplay streaming, on the cable TV channel Multishow, in addition to being broadcast on Magalu’s accounts on YouTube, Facebook, TikTok and Instagram.