Viewers participate in these online events through, for example, messages in the live chat or reaction buttons on the platform us for the broadcast. Furthermore, big brands have invit influencers and artists to entertain the public while providing information and showing the benefits of products and services in these commercial lives. In this way, the brand combines the entertainment generat by content marketing , with the help of influencer marketing , with the sales process, transforming these virtual events into true spectacles that attract and instigate potential customers to buy what is being offer during the live broadcast .

In summary: during the broadcast time of the live commercial, a prospect, initially attract by the presence of a digital influencer or a musical attraction, can learn about a product or service, ask questions and find out about its benefits and, even during the broadcast, closing the purchase driven by ne or impulse generat by mental triggers , such as the urgency of not missing a discount valid only during the virtual event. Read also : Social Selling: Increase your Sales with this Strategy 3 content formats for you to do live commerce 3 content formats for you to do live commerce The content of a commercial live broadcast can vary depending on your company’s goals and objectives .

You can, for example, go live to present a launch, ask potential customers to access your business’s website or even recommend that they download rich material that helps inform them about what your business is doing. company does. If you ne suggestions, see the list below with 3 possible formats for a live commercial: 1. Tutorials This type of content receives a lot of views, not only because it teaches people how to use a product or service, but also because it can suggest other creative possibilities for applying and combining the item (as in the case of clothing and beauty items) with other your company’s products, resulting in cross selling opportunities .